Equatorial Coca-Cola Bottling Company (ECCBC), The Coca-Cola Company's bottling partner in North and West Africa, is at the forefront of the production, marketing, and distribution of a portfolio of esteemed global brands. These include iconic beverages such as Coca-Cola, Fanta, and Sprite. In this case study, we analyze how ECCBC implemented Evocon to improve its line performance and achieve operational excellence.